Meet the Creator

Meet Rasheeda Golden, founder and owner of Ashlyfe Brand Inc. Established in 2021, Ashlyfe Brand specializes in premium cigar accessories and lifestyle apparel. The brand was born during a candid moment of cigar enjoyment, where inspiration struck Rasheeda to create something bold, stylish, and meaningful for fellow cigar lovers.

Though Ashlyfe Brand is a relatively new venture, Rasheeda is no stranger to entrepreneurship. She is also an accomplished jewelry designer known for her one-of-a-kind, exotic custom pieces that have captured the attention of many.

Previously, Rasheeda shared her cigar knowledge and enthusiasm as a panel member on Ladies of TCA, a podcast platform made up of Sisters of the Leaf who shared their experiences and insights into cigar culture. She continues to stay actively engaged in the cigar community, always inquiring, learning, and offering her expertise to fellow aficionados.

Her artistic eye and creative spirit fuel the Ashlyfe aesthetic, blending passion for the leaf with her distinctive flair. The brand lives by its bold motto: Ash is Lyfe!

When she's not creating or collaborating, Rasheeda enjoys dancing, watching football, cooking, and relaxing with a glass of wine and a good cigar. 

THE NEXT CHAPTER — LAFIMEN BY ASHLYFE

As Rasheeda's passion for cigar culture continued to grow, so did her vision for Ashlyfe. What began with premium cigar accessories has evolved into something more personal — LaFimen by Ashlyfe, a cigar line created to offer an experience that reflects quality, culture, and a genuine appreciation for the leaf.

The name LaFimen, meaning “smoke” in Haitian Creole, represents more than the cigar itself. It represents the moments created around the smoke — the conversations, connections, celebrations, and experiences that make cigar culture unique.

LaFimen introduces The Ember Series, a collection designed around the idea that every blend is another ember added to the fire. Each cigar brings its own character and experience while remaining connected to the vision behind the brand.

For Rasheeda, launching LaFimen is a natural evolution of Ashlyfe — moving from creating products for the cigar experience to creating the cigar itself.

Ash is Lyfe. Now, we're creating the smoke.