OUR STORY

More Than a Cigar. A Culture. A Connection.

LAFIMEN by ASHLYFE was created from a love of cigar culture and the moments that happen around the smoke—the conversations, connections, celebrations, and experiences that bring people together.

The name LAFIMEN, meaning smoke in Creole, reflects a brand rooted in culture while embracing the lifestyle surrounding a premium cigar.

At the heart of LAFIMEN is The Ember Series—four distinct expressions, each offering its own experience while remaining connected by one flame.

DORÉ. NWA. BLANC. DOUX.
Four Expressions. One Flame.

LAFIMEN is more than what you smoke. It’s the experience you create around it.

Respect the Smoke. It’s a Lifestyle.™

MEET THE FOUNDER

Rasheeda Golden | Founder

For founder Rasheeda Golden, LAFIMEN grew from a genuine appreciation for cigar culture, travel, connection, and the experiences created when people gather around a good smoke.

Through ASHLYFE, that passion evolved into a vision for a cigar brand of her own—one that celebrates culture, creates memorable experiences, and welcomes both seasoned cigar enthusiasts and those discovering the lifestyle.

LAFIMEN is the next chapter of that vision: a premium boutique cigar brand built around people, culture, cigars, and experiences.